Terms of Use

Last updated: July 26, 2026

1. Acceptance

These terms govern the use of CRM de Performance, a service operated by Krit Web Ltda, CNPJ (Brazilian company registration) 25.303.432/0001-00, available at https://crm.oficial.app.br. By creating an account or using the service, you state that you have read and agreed to these conditions. If you accept on behalf of a company, you state that you have the authority to do so.

2. What the service does

CRM de Performance is a customer relationship management tool. Among other functions, it centralizes conversations coming from messaging channels, organizes contacts into a service funnel, records the advertising origin of each contact, and can report conversion results back to advertising platforms.

The service is offered as is and may evolve. We may add, change, or discontinue features, giving reasonable notice when the change is significant.

3. Account and access

  • You must be at least 18 years old and provide truthful information when signing up.
  • You are responsible for keeping your credentials confidential and for all activity carried out on your account.
  • The account holder is responsible for the access it grants to team members and for what they do in the system.
  • Notify us immediately if you suspect unauthorized use.

4. Permitted use

By using the service, you agree not to:

  • send unsolicited bulk messages, spam, or deceptive content;
  • use the service for unlawful or discriminatory content, content that violates third-party rights, or content that exploits vulnerable people;
  • attempt to circumvent technical limits, access other accounts' data, or test the system's security without written authorization;
  • resell, sublicense, or offer the service to third parties as if it were your own, except under a specific agreement;
  • use the service in a way that disproportionately overloads the infrastructure.

5. Connected channels and customer responsibility

This section is important — read it carefully.

The service lets you connect your own accounts on third-party platforms, such as messaging services and advertising platforms. That connection is made by you, with your own credentials, and creates obligations that are yours:

  • Comply with the connected platform's rules. Each channel has its own terms for how it may be accessed and used. It is up to you to know and follow them. Restrictions, suspensions, or blocks applied by the platform to your account are your responsibility, and we have no way to reverse them.
  • Have a legal basis to communicate with the people you serve.You are the controller of your contacts' data, as described in the Privacy Policy. It is up to you to ensure a legal basis for contact, to fulfill data subjects' requests, and to inform them about the processing.
  • Answer for the content you send. Messages sent from your account are your own authorship and responsibility, including when drafted with the help of the artificial intelligence features.

6. Artificial intelligence features

The service offers AI-assisted features, such as translation, transcription, summarization, and reply suggestions. Regarding them:

  • The output is a suggestion. The decision to send it, and the review of what will be sent, are always yours.
  • Language models can produce inaccurate information. We do not guarantee accuracy, fitness for a specific case, or absence of error.
  • To operate these features, conversation content is sent to contracted providers, as described in the Privacy Policy.
  • Use may be subject to volume limits, disclosed within the application, to keep the service sustainable.

7. Availability

We work to keep the service available, but it may become unavailable due to maintenance, technical failure, or unavailability of vendors and connected platforms. Except under a specific written agreement, there is no contractual guarantee of uptime.

8. Ownership

The software, the brand, the interface, and the documentation of CRM de Performance belong to Krit Web Ltda. These terms grant only the right to use the service, not to copy or modify it.

The data you enter remains yours. We do not claim ownership of your contacts, conversations, or records. We use that content only to provide the service, under the terms of the Privacy Policy.

9. Limitation of liability

To the maximum extent permitted by applicable law, Krit Web Ltdais not liable for lost profits, loss of business opportunity, data loss arising from a third party's act, or indirect damages related to the use of the service.

Nothing in this section excludes liabilities that Brazilian law does not permit to exclude, including those arising from the Consumer Protection Code (Código de Defesa do Consumidor) where applicable.

10. Termination

  • You may close your account at any time.
  • We may suspend or terminate access in case of a breach of these terms, a legal requirement, or a risk to the security of the service and of other users. Whenever possible, we give notice beforehand.
  • After termination, your data is handled according to the timelines in the Privacy Policy. You may request deletion via the data deletion page.

11. Changes to these terms

We may update these terms. The date at the top indicates the latest revision. Significant changes are communicated through the application or by email before they take effect. Continuing to use the service after they take effect means accepting them.

12. Governing law and jurisdiction

These terms are governed by Brazilian law. The courts of the customer's domicile have jurisdiction when the customer is a consumer; in all other cases, the courts of the judicial district (comarca) of Krit Web Ltda's headquarters have jurisdiction.

13. Contact

Questions about these terms: admin@oficial.app.br.